From Like To Love: Using Social Media For Marketing Success

by Kurt Hanzal on August 31, 2012

Successful businesses know how to be “seen.” Social media sites can be the best place to start. These sites are extremely popular and it would be a mistake not to use them to market your business. It can determine whether you succeed or fail. Read on to learn some tips to help you successfully market with social media.

It’s very simple for your Facebook followers to share posted content. For example, if someone leaves a comment on your site saying he really likes Acme brand red widgets, the commenter’s friends will all see that information. You should ask your visitors to ask questions and comment so that you get more visability with posts you have made.

Make sure you are careful with what voice you choose when pursuing a social media marketing campaign. People usually use social media sites to talk to friends and things like that, so this makes them a little skeptical when you speak to them like a marketer. Attempt to be like your customers and use their language if you want to be a success.

When you are posting videos on your social media pages, always have a good title. Incorporate the keywords in your title that are most appropriate to the products you offer. If users can immediately see that your videos are useful, you’ll get more views because your videos can pop up when people search for certain keywords.

You should take advantage of the advertising options available on any social media communities you have a business page on. Not only is it relatively inexpensive, it is targeted towards specific keywords that users post in their profiles. This type of targeted advertising is provided by both Facebook and Myspace, allowing you to target specific groups of people.

It can take time to build a strong presence on social media sites so be patient. Frustration is bound to happen, as it is important to stay positive. If your SMM campaign seems to be failing, reevaluate your strategy to see where you should make changes.

Social Media

You need to add links to all social media sites you have profiles on to every webpage, social media site, and email communication that you make. Whenever you leave any comments, ensure that this is on your blog, website, emails and definitely your signature. From each social network profile, link to your various other profiles to allow customers to find you everywhere.

Go where your audience goes. Are you the owner of a website dedicated to home improvement? You should visit several sites and blogs on this topic and share comments. Is your blog about pets? Leave your comments on pet store chain pages. This is a simple way to begin to build a number of followers.

To ensure your updates aren’t lost underneath all the feeds of your followers, constantly create new Twitter posts. Post short content through Twitter often. When your posts are short, you can make multiple updates from a single event.

Remember that half of social media marketing comes in the interaction, so don’t be shy. Few things are more off-putting or disheartening than a social media profile that takes, takes, takes but never gives. Be sure to reply to as many comments and questions as you can.

Take the knowledge you’ve learned from this article and apply it to your own business marketing strategy. These tips will be able to introduce your properly into the world of social media marketing. Using these tips will allow you to realize many potential customers while creating great customer

Be Blessed and Be Fruitful,

Kurt Hanzal
425-397-7890

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